In a Downturn, Provoke Your Customers (Harvard Business Review) (Unabridged) - Philip Lay, Todd Hewlin, Geoffrey Moore

In a Downturn, Provoke Your Customers (Harvard Business Review) (Unabridged)

By Philip Lay, Todd Hewlin, Geoffrey Moore

  • Release Date: 2009-03-01
  • Genre: News
  • © 2009 Harvard Business School Publishing
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In a Downturn, Provoke Your Customers (H Philip Lay, Todd Hewlin, Geoffrey Moore

Summary : In a Downturn, Provoke Your Customers (Harvard Business Review) (Unabridged)

Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets.
This article was first published in the March 2009 issue of Harvard Business Review.

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